We Let ULTA MINI BRANDS Decide WHAT WE BUY At ULTA BEAUTY

In a playful yet groundbreaking experiment, two content creators embarked on a unique shopping spree at Ulta Beauty, allowing miniature replicas of popular beauty products to guide their purchases. The results were both surprising and entertaining, highlighting the power of brand recognition and the influence of packaging in consumer decisions.

Mini Brands, Big Impact

ULTA MINI BRANDS are pint-sized replicas of the best-selling products from Ulta Beauty. Each capsule contains a mystery item, ranging from skincare essentials to coveted makeup palettes. For this experiment, content creators Aryanna and Alyssa relied solely on the MINI BRANDS to determine their purchases.

The Unboxing Extravaganza

As they opened each capsule, Aryanna and Alyssa gasped and giggled in delight. The MINI BRANDS had selected a diverse range of products, from the cult-favorite CeraVe Moisturizing Cream to the coveted FENTY BEAUTY Pro Filt’r Soft Matte Longwear Foundation.

Quote from Aryanna

“It was like Christmas morning! We had no idea what we were going to get, and that made it so much more exciting. The MINI BRANDS really captured the essence of the full-size products.”

The Power of Packaging

The experiment demonstrated the significant role that packaging plays in consumer behavior. The meticulously designed MINI BRANDS were instantly recognizable, evoking a sense of familiarity and trust. This familiarity led Aryanna and Alyssa to trust the MINI BRANDS’ “recommendations.”

Outcome and Future Implications

The experiment resulted in an eclectic array of products that perfectly suited Aryanna and Alyssa’s individual needs. It also offered a glimpse into the future of retail, where consumers may increasingly rely on curated recommendations from trusted sources.

“This experience has opened our eyes to the potential of mini products in helping consumers discover new brands and products,” said Alyssa. “We can’t wait to see how this concept evolves in the future.”