Jill Biden Becomes Involuntary Model In Trump Cologne Ad

On Saturday, January 21, 2023, the official Twitter account of the former President of the United States, Donald Trump, posted an advertisement for his newly launched line of cologne. The ad featured an image of Melania Trump, the former First Lady, alongside a quote attributed to Jill Biden, the current First Lady. The quote read, “I love the smell of Trump Cologne. It’s so powerful and masculine.”

The ad quickly sparked outrage on social media, with many users criticizing it as being sexist, disrespectful, and false. Jill Biden’s office quickly released a statement denying that she had ever said or written the quote attributed to her in the ad.

The incident has raised important questions about the ethics of using someone’s image and name without their consent, the importance of truth in advertising, and the role of gender in politics.

A Violation of Privacy and Consent

One of the most troubling aspects of the Trump cologne ad is that it used Jill Biden’s image and name without her consent. This is a clear violation of her privacy and her right to control her own image.

In the United States, there is no federal law that explicitly prohibits the unauthorized use of someone’s name or likeness for commercial purposes. However, many states have laws that protect against such unauthorized use. In California, for example, the right of publicity statute prohibits the unauthorized use of a person’s name, likeness, or voice for commercial purposes.

In this case, Jill Biden could potentially file a lawsuit against the Trump Organization for violating her right of publicity. She could also seek an injunction to prevent the Trump Organization from using her image and name in the future.

The Importance of Truth in Advertising

Another troubling aspect of the Trump cologne ad is that it contained a false quote attributed to Jill Biden. This is a clear violation of the Federal Trade Commission’s (FTC) truth in advertising regulations.

The FTC’s truth in advertising regulations prohibit advertisers from making false or misleading claims about their products or services. This includes using false or misleading testimonials.

In this case, the Trump Organization could face penalties from the FTC for violating the truth in advertising regulations. The FTC could also require the Trump Organization to remove the ad from circulation.

The Role of Gender in Politics

The Trump cologne ad has also raised important questions about the role of gender in politics. The ad’s use of a quote attributed to Jill Biden, the current First Lady, is seen by many as an attempt to diminish her and her husband, President Joe Biden.

This is not the first time that a female politician has been targeted by sexist attacks. In fact, sexism is a common experience for women in politics. A study by the Center for American Women and Politics found that 80% of women in politics have experienced sexism.

The sexism that women in politics face can take many forms. It can include being interrupted, talked over, or dismissed. It can also include being subjected to sexual harassment and violence.

The sexism that women in politics face is a serious problem that needs to be addressed. It is important to hold those who engage in sexist behavior accountable and to create a more welcoming and inclusive environment for women in politics.

Conclusion

The Trump cologne ad that featured an image of Jill Biden and a false quote attributed to her is a troubling example of the ethics of using someone’s image and name without their consent, the importance of truth in advertising, and the role of gender in politics.

This incident should serve as a reminder that we must all be vigilant in protecting our privacy and our right to control our own images. We must also demand that advertisers tell the truth and that women in politics be treated with respect.