Jet2holidays Viral Trend: Zoë Lister’s Voice Becomes TikTok Sensation
Zoë Lister, the voice actor behind Jet2holidays’ viral advert, has found herself at the center of a global TikTok meme. The actress, known for her role in Hollyoaks from 2006 to 2010, provided the voiceover for the airline’s catchy tagline, “Nothing compares to a Jet2 holiday,” which has become inseparable from Jess Glynne’s upbeat track “Hold My Hand.” What started as a simple advertising jingle has morphed into a viral phenomenon, with users overlaying the audio on chaotic summer holiday footage—think plane fights, bad weather, drunken mishaps, and water sports accidents.
The trend has reached unprecedented levels, with one TikTok video alone amassing over 1.7 million likes. In the video, a woman nearly drowns after sliding down a water slide in Tenerife and is rescued by a lifeguard, all while Lister’s voice cheerfully claims, “Nothing compares to a Jet2holiday… and right now, you can save £50 per person, that’s £200 for a family of four.” The surreal contrast between the disastrous visuals and the upbeat audio has made the trend a massive hit, with users endlessly entertained by the irony.
For Lister, the sudden fame has been a whirlwind experience. She revealed in an interview with The Sun that she can’t escape her own voice, hearing it blaring from people’s phones everywhere she goes. The audio even interrupted a romantic anniversary dinner with her husband, where diners at a nearby table were recreating the advert. Her husband jokingly asked if she wanted to meet the voice behind the phenomenon, turning an awkward moment into a light-hearted memory. Despite the chaos, Lister finds the trend endearing, calling it “silly” and embracing the joy it brings to people.
The Rise of the Trend
The trend has taken on a life of its own, with TikTok users going beyond just adding the audio to their videos. Many are now recreating the advert, singing along to Glynne’s lyrics and mimicking Lister’s voiceover. The trend has become so widespread that even Glynne herself hasn’t been able to escape it. During a recent performance, fans in the crowd began chanting the Jet2 tagline, much to her amusement. CapitalFM brought Glynne and Lister together on their breakfast show, where they performed the jingle live—a first meeting for the two artists that added to the trend’s charm.
Jet2 has capitalized on the trend’s popularity, using the audio in a social media challenge that offers a £1,000 holiday voucher as a prize. The company’s embrace of the meme has not only boosted their brand visibility but also engaged their audience in a fun and interactive way. Fans are encouraged to create their own Jet2holiday-themed content, further amplifying the company’s reach and fostering a sense of community among its customers.
A New Era for Advertising
The Jet2holidays trend highlights a new era in advertising, where user-generated content and social media trends play a pivotal role in brand promotion. Traditionally, companies have relied on controlled marketing campaigns, but the organic growth of this meme has shown that sometimes, the most effective advertising comes from the audience itself. The trend has not only increased brand awareness for Jet2 but has also created a cultural moment that resonates with a wide audience.
Moreover, the collaboration between Glynne and Lister on CapitalFM’s breakfast show exemplifies how brands can leverage viral moments to create engaging content. By bringing together the voice behind the advert and the artist behind the soundtrack, Jet2 has managed to stay relevant and capitalize on the trend’s momentum. This approach not only strengthens brand loyalty but also attracts new customers who are drawn to the fun and relatable nature of the campaign.
Conclusion: The Power of Viral Trends in Modern Marketing
In conclusion, the Jet2holidays viral trend is a testament to the power of social media in shaping brand identity and consumer engagement. Zoë Lister’s voice has become synonymous with the fun and chaos of summer holidays, creating a cultural phenomenon that transcends traditional advertising. As brands continue to navigate the ever-changing landscape of digital marketing, the Jet2holidays trend serves as a prime example of how embracing viral moments can lead to unprecedented success.
The collaboration between Glynne and Lister, along with Jet2’s strategic use of the trend, underscores the importance of adaptability and creativity in modern marketing. By allowing the audience to take ownership of the content, Jet2 has not only boosted its brand visibility but also created a sense of shared experience among its customers. This approach is a powerful reminder that in the age of social media, the most effective marketing often comes from the unexpected—and sometimes, all it takes is a catchy jingle and a bit of humor to make a lasting impact.
